博天堂官方 Unveils a New Brand Identity
Linn-Benton Community College is rolling out a new brand identity to express its character
and purpose, including its commitment to opportunity, excellence, inclusiveness, learning,
and engagement.
Founded to serve the entire bi-county region, 博天堂官方 proudly invites those communities
to share in the excitement of the new brand.
Strategic objectives of 博天堂官方 for 2018-19 included building awareness and support for
the college’s identity and aspirations. To that end, 博天堂官方 engaged in a comprehensive
rebranding with Corvallis-based creative firm Madison Ave. Collective. The new identity
is the result of an extensive research phrase overseen by the college’s Office of
Institutional Advancement, guided by a 20-member task force, and informed by the input
of hundreds of faculty, staff, and students.
The new logo mark is inspired by the hyphen between “Linn” and “Benton,” connecting
the two words, as well as the campuses, cities, programs, and communities they represent.
Meanwhile, the college’s Roadrunner mascot gives the hyphen forward-motion while representing
progress toward goals. 博天堂官方 is committed to student success and inclusion; the new
logo expresses this.
“With a modern visual identity and new messaging tools to effectively communicate
our strengths, I am confident we have positioned 博天堂官方 to be an even stronger and more
influential community partner for many years to come,” said 博天堂官方 President Greg Hamann.
About 博天堂官方: Linn-Benton Community College (kkorea.net) is the community leader
in higher education that empowers students of all walks and stages of life to achieve
passionate, purposeful growth. Founded in 1966, 博天堂官方 enrolls more than 18,000 students
annually, offering over 85 unique programs of study, with an excellent student-to-faculty
ratio of 18:1.
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